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3232登陸網頁
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Sat, 17 Oct 2020 02:00:56 +0000https://lefohub.com/?post_type=epkb_post_type_1&p=14481登陸網頁(Landing Page)即是含有單一營銷目標的專用網頁，例如網頁的內容可能會是訂閱通訊、提交表格、下載文件、註冊活動或是進行購買等。 登陸網頁 在登陸網頁(Pages)的編輯畫面中，您可以使用登陸網頁模板(Templates)、內容區塊(Blocks)和網頁主題(Theme)等來編輯您的登陸網頁內容。 內容區塊 如要使用內容區塊(Blocks)，您只需從功能表中把它們拖放到登陸網頁中的適當位置。 區間(Section)在登陸網頁中進行排版時使用，您還可以在它上面加入其他的內容區塊。 橫列(Row)在登陸網頁中進行排版時使用，您還可以在它上面加入其他的內容區塊，但並不包括區間、橫列和直行等。 直行(Column)在登陸網頁中進行排版時使用，您還可以在它上面加入其他的內容區塊，但並不包括區間、橫列和直行等。 導覽(Navigation)在登陸網頁中加入含有網頁連結的導覽列時使用。 文字(Paragraph)在登陸網頁中加入文字時使用，您還可以對文字的樣式進行設定。 標題(Headline)在登陸網頁中加入標題時使用，您還可以對標題的樣式進行設定。 按鈕(Button)在登陸網頁中加入按鈕時使用，您還可以對按鈕的樣式進行設定，例如是建立用來連結到下載文件網址的按鈕等。 表格(Form)在登陸網頁中加入表格時使用，您還可以對表格的樣式及欄位進行設定，但每個表格都必定要含有電郵地址欄位。 注意：您亦可以選擇先在表格分頁中去建立含有完善訂閱功能的表格，然後再通過使用嵌入程式碼來把這個表格嵌入到登陸網頁之內。 訂閱表格(Subscribe Form)在登陸網頁中加入註冊表格時使用，您還可以對表格的樣式進行設定，但在表格中只能含有電郵地址欄位。 注意：您亦可以選擇先在表格分頁中去建立含有完善訂閱功能的表格，然後再通過使用嵌入程式碼來把這個表格嵌入到登陸網頁之內。 圖片(Image)在登陸網頁中加入圖片時使用，您還可以對圖片的樣式進行設定，但每幅圖片的檔案都不能超過5MB。 圖片及標題(Image & Caption)在登陸網頁中加入圖片及標題時使用，您還可以對圖片的樣式和標題的位置進行設定。 分隔(Divider)在登陸網頁中加入分隔時使用，您還可以對分隔的樣式進行設定。 分享連結(Follow Links)在登陸網頁中加入分享連結時使用，當中包括有Facebook、YouTube、Instagram、Twitter、Pinterest、RSS和電郵等，您還可以對分享連結的樣式進行設定。 倒數計時器(Countdown)在登陸網頁中加入倒數計時器時使用，您還可以對倒數計時器的樣式進行設定，非常適合在限時優惠的登陸網頁中用來營造購買氣氛。 序列(List)在登陸網頁中加入序列時使用，您還可以對序列的樣式進行設定。 嵌入程式碼(Embed)在登陸網頁中加入嵌入程式碼時使用，例如您可以選擇先在表格分頁中去建立含有完善訂閱功能的表格，然後再通過使用嵌入程式碼來把這個表格嵌入到登陸網頁之內。 視頻(Video)在登陸網頁中加入視頻時使用，您只需要輸入視頻的網址便能完成設定，例如是Youtube視頻。 PayPal在登陸網頁中加入PayPal付款按鈕時使用，讓聯絡人可以直接去點擊它來完成付款。 設定登陸網頁 網址客戶管理系統會替您的登陸網頁預設一個網域名稱，但您亦可以在網域(Domains)頁面中設定一個屬於您的網域名稱來使用。 注意：如果想要替登陸網頁設定一個屬於您的網域名稱，您需要在DNS伺服器中增加一個CNAME記錄，並把它的TTL設定為12小時。 當網域名稱的設定完成後，再設定登陸網頁的網址(URL)，最後就是點擊發佈(Publish)把登錄網頁上線。 注意：如果您想把登陸網頁設定為首頁，就可以在網址(URL)中輸入“index”。 搜尋引擎在登陸網頁設定(View Page Settings)中輸入網頁資料(Meta)，這樣便可以提升登錄網頁在搜尋引擎中的SEO排名。 網站分析將Google Analytics的程式碼複製到登陸網頁設定(View Page Settings)中的自定程式碼(Custom Code)之內，這樣便可以在Google Analytics中看到登陸網頁的數據分析。 通用數據保護規定為了要符合歐盟的通用數據保護規定(GDPR)，您可以開啟登陸網頁設定(View Page Settings)中的遵守規定(Compliance)功能，然後在選擇語言後再輸入您的私隱政策網址。 總結 我們通常會把登陸網頁的連結放到營銷內容之內，以增加聯絡人在營銷內容中點擊連結後，再去進一步完成您營銷目標的機會。
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