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電郵營銷 | LEFO Hub
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目錄 - 電郵營銷

電郵營銷

營銷電郵(Campaigns)是CRM的其中一個核心部份,當中6個營銷電郵類型包括標準(Standard),營銷流程(Automated),自動回覆(Auto Responder),分組測試(Split Testing),RSS觸發(RSS Triggered),日期觸發(Date Based)。
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營銷電郵模板

建議您在建立任何營銷活動之前,先花點時間去建立屬於您的營銷電郵模板系列,以便您可以在營銷電郵(Campaigns)和營銷流程(Automations)中使用。 使用營銷電郵模板能有效保持電郵設計的一致性,以建立企業形象,節省工作時間,以後您再不需要由零開始去建立您的營銷電郵內容。
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訊息代碼

訊息代碼可以應用在營銷電郵和營銷流程中的電郵,它跟個人代碼的區別在於個人代碼是從數據庫中提取聯絡人的資料數據作為電郵中的內容,而訊息代碼則是系統中的一個常設值。
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動態內容

條件內容是最簡單直接的方法,去為您的聯絡人建立更具針對性和個人化的通訊內容。
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預測內容

預測內容讓您可以在一個電郵中編寫多個不同版本的文字內容,再由我們的CRM根據每個聯絡人在過去營銷電郵中的點擊記錄,去自動判斷出應該顯示給聯絡人的版本內容。
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