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自動營銷 | LEFO Hub https://lefohub.com 客戶管理系統 Wed, 05 Jul 2023 03:14:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://lefohub.com/wp-content/uploads/2020/11/cropped-Icon-512x512-1-32x32.png 自動營銷 | LEFO Hub https://lefohub.com 32 32 啟動觸發器 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e5%95%9f%e5%8b%95%e8%a7%b8%e7%99%bc%e5%99%a8/ Sat, 17 Oct 2020 02:00:51 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1811 CRM提供了多個啟動觸發器用來觸發啟動營銷流程，認識每個啟動觸發器的用法，將有助您能更全面地了解營銷流程的運作原理。

The post 啟動觸發器 first appeared on LEFO Hub.]]> 設定啟動觸發器 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e8%a8%ad%e5%ae%9a%e5%95%9f%e5%8b%95%e8%a7%b8%e7%99%bc%e5%99%a8/ Sat, 17 Oct 2020 02:00:50 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1842 營銷流程是一系列的自動操作步驟，助您管理企業外部和內部的業務流程。

啟動觸發器是用來設定聯絡人進入流程的所需條件，每個聯絡人都需要過三關才能進入營銷流程。

The post 設定啟動觸發器 first appeared on LEFO Hub.]]> 建立準備 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e5%bb%ba%e7%ab%8b%e6%ba%96%e5%82%99/ Sat, 17 Oct 2020 02:00:50 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1865 您可以利用營銷流程來跟進您的潛在客戶和現有客戶，與他們建立關係，提高轉換率，同時能大大地節省了您的工作時間。

The post 建立準備 first appeared on LEFO Hub.]]> 定位潛在客戶 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e5%ae%9a%e4%bd%8d%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6/ Sat, 17 Oct 2020 02:00:36 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1902 通過追蹤和定位潛在客戶，讓您對聯絡人能有更深入的了解，幫助您向各聯絡人進行更具針對性和個人化的通訊互動。

The post 定位潛在客戶 first appeared on LEFO Hub.]]> 個人化 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e5%80%8b%e4%ba%ba%e5%8c%96/ Sat, 17 Oct 2020 02:00:32 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1743 CRM能有效利用聯絡人的個人資料和行為數據，來為您建立更具針對性和個人化的營銷電郵和營銷流程。

The post 個人化 first appeared on LEFO Hub.]]> 建立步驟 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e5%bb%ba%e7%ab%8b%e6%ad%a5%e9%a9%9f/ Sat, 17 Oct 2020 02:00:26 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1867 營銷流程不但可以用來發送營銷電郵，而且還可以為您定位潛在客戶。

現在，我們先嘗試從簡單開始，建立一個營銷流程用來自動回覆訂閱通訊列表的聯絡人。

The post 建立步驟 first appeared on LEFO Hub.]]> 網店營銷流程 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e7%b6%b2%e5%ba%97%e7%87%9f%e9%8a%b7%e6%b5%81%e7%a8%8b/ Sat, 17 Oct 2020 02:00:26 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1880 營銷流程能為您實現跟進客戶自動化，在客戶購買前和購買後無縫地替您與客戶進行互動。

The post 網店營銷流程 first appeared on LEFO Hub.]]> 操作步驟 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e6%93%8d%e4%bd%9c%e6%ad%a5%e9%a9%9f/ Sat, 17 Oct 2020 02:00:23 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1804 營銷流程就是一系列幫助業務運作的操作步驟，您可以將它想像成一條運輸帶，每經過一個站點就執行一個操作，直至到達營銷流程的末端為止。

The post 操作步驟 first appeared on LEFO Hub.]]> 操作條件 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e6%93%8d%e4%bd%9c%e6%a2%9d%e4%bb%b6/ Sat, 17 Oct 2020 02:00:22 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=13261 操作條件(Conditions and Workflow)可以用來控制各聯絡人在流程中的前進路線，例如是等待(Wait)、如果/否則(If/Else)、跳到位置(Go To)、達成目標(Goal)、啟動自動營銷流程(Start an automation)和結束自動營銷流程(End this automation)等。 操作條件 例如在一個用來發送迎新電郵的自動營銷流程中，利用如果/否則(If/Else)去判斷各聯絡人是否有開啟電郵，然後再向有開啟電郵的聯絡人發送迎新優惠電郵(Send email)，並向沒有開啟電郵的聯絡人發送迎新提醒電郵(Send email)。 在發送迎新優惠電郵的營銷路線中，等待(Wait)3天後，利用如果/否則(If/Else)去判斷各聯絡人是否有開啟電郵，然後再替有開啟電郵的聯絡人附加標籤(Add tag)及達成目標(Goal)，並替沒有開啟電郵的聯絡人調整評分(Adjust score)。 在發送迎新提醒電郵的營銷路線中，等待(Wait)3天後，利用如果/否則(If/Else)去判斷各聯絡人是否有開啟電郵，然後再替有開啟電郵的聯絡人跳到位置(Go To)到發送迎新優惠電郵的營銷路線，並替沒有開啟電郵的聯絡人結束自動營銷流程(End this automation)。 注意：無論聯絡人當時正在自動營銷流程中的任何位置，當他們符合了達成目標的條件便會立即跳到達成目標的所在位置再繼續前進。 總結 在自動營銷流程中把不同的操作條件混合來一起使用，您將會得到一個非常靈活的自動營銷流程。

The post 操作條件 first appeared on LEFO Hub.]]> 跳到位置 https://lefohub.com/support/%e5%ae%a2%e6%88%b6%e7%ae%a1%e7%90%86%e7%b3%bb%e7%b5%b1/%e8%87%aa%e5%8b%95%e7%87%9f%e9%8a%b7/%e8%b7%b3%e5%88%b0%e4%bd%8d%e7%bd%ae/ Sat, 17 Oct 2020 02:00:17 +0000 https://lefohub.com/?post_type=epkb_post_type_1&p=1847 達成目標(Goal)與跳到位置(Go To)都可以用來控制聯絡人在營銷流程中的位置，使用它們能把您的營銷流程變得更具彈性更加靈活。

The post 跳到位置 first appeared on LEFO Hub.]]>