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營銷電郵 | LEFO Hub - Part 4
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啟動觸發器

CRM提供了多個啟動觸發器用來觸發啟動營銷流程,認識每個啟動觸發器的用法,將有助您能更全面地了解營銷流程的運作原理。

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建立準備

您可以利用營銷流程來跟進您的潛在客戶和現有客戶,與他們建立關係,提高轉換率,同時能大大地節省了您的工作時間。

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已發送

使用已發送(Has been sent)細分條件,您可以定位已發送指定營銷電郵的聯絡人,亦適用於營銷流程內所發送的營銷電郵,但並不適用於在聯絡人頁面和交易管道中所發送的個人電郵。

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營銷數據

CRM是一個非常彈性的自動化營銷平台,無論您的企業大小,任何行業類型都適合使用。 您可以定期檢視您的營銷效率,並按需要對您的營銷策略作出適當調整,令您企業可以得到最理想的營銷效率。

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營銷報表

營銷數據與營銷效率有著重要的關連,只要您能掌握更完善的營銷數據,您便能提高您的營銷效率。

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營銷電郵模板

建議您在建立任何營銷活動之前,先花點時間去建立屬於您的營銷電郵模板系列,以便您可以在營銷電郵(Campaigns)和營銷流程(Automations)中使用。 使用營銷電郵模板能有效保持電郵設計的一致性,以建立企業形象,節省工作時間,以後您再不需要由零開始去建立您的營銷電郵內容。

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預測內容

預測內容讓您可以在一個電郵中編寫多個不同版本的文字內容,再由我們的CRM根據每個聯絡人在過去營銷電郵中的點擊記錄,去自動判斷出應該顯示給聯絡人的版本內容。

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多重表格

您不必將表格視為一次性的,您可以建立一系列較短的表格,並按照需要來分段地收集訊息,而不是一次過收集所有訊息,這有效地縮短了聯絡人每次填寫表格的時間,因而增加了他們提交表格的可能。

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個人化

CRM能有效利用聯絡人的個人資料和行為數據,來為您建立更具針對性和個人化的營銷電郵和營銷流程。

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訊息代碼

訊息代碼可以應用在營銷電郵和營銷流程中的電郵,它跟個人代碼的區別在於個人代碼是從數據庫中提取聯絡人的資料數據作為電郵中的內容,而訊息代碼則是系統中的一個常設值。

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