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自動營銷系統 | LEFO Hub - Part 7
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通訊渠道

營銷電郵是網上營銷的一個非常重要的通訊渠道,除此之外CRM還提供了SMS通訊,網站通訊和內部通知等。 您還可以在各種通訊渠道中使用個人代碼,來個人化您的訊息內容。

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電郵營銷

營銷電郵(Campaigns)是CRM的其中一個核心部份,當中6個營銷電郵類型包括標準(Standard),營銷流程(Automated),自動回覆(Auto Responder),分組測試(Split Testing),RSS觸發(RSS Triggered),日期觸發(Date Based)。

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已發送

使用已發送(Has been sent)細分條件,您可以定位已發送指定營銷電郵的聯絡人,亦適用於營銷流程內所發送的營銷電郵,但並不適用於在聯絡人頁面和交易管道中所發送的個人電郵。

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電郵營銷與自動營銷

我們經常能看到電郵營銷和自動化營銷這兩個術語,它們在數碼營銷的領域中經常被互換使用,就好像它們的意思是完全相同一樣,但是實際上它們滿足著不同的業務需求。 我們的CRM能幫助您開始電郵營銷,然後再進一步走向自動化營銷,您不用擔心隨著業務發展而出現需要升級系統的問題。

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通訊類型

通訊類型是自動化營銷的基本概念,目的是根據目標聯絡人,通訊方式和預期目標來建構出具針對性的通訊內容。

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Facebook整合

CRM與Facebook廣告帳戶整合後,您就可以通過營銷流程來增加您的CRM聯絡人到您的Facebook廣告受眾,然後您就可以在Facebook上發送廣告給他們。

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多重表格

您不必將表格視為一次性的,您可以建立一系列較短的表格,並按照需要來分段地收集訊息,而不是一次過收集所有訊息,這有效地縮短了聯絡人每次填寫表格的時間,因而增加了他們提交表格的可能。

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表格模式

在CRM中,有四種表格模式可供選擇:內置表格,浮動欄,浮動框,模組。

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訊息代碼

訊息代碼可以應用在營銷電郵和營銷流程中的電郵,它跟個人代碼的區別在於個人代碼是從數據庫中提取聯絡人的資料數據作為電郵中的內容,而訊息代碼則是系統中的一個常設值。

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網店整合

CRM與Shopify和BigCommerce的深層數據整合,讓您的工作變得更靈活。

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