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通訊內容 | LEFO Hub
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通訊渠道

營銷電郵是網上營銷的一個非常重要的通訊渠道,除此之外CRM還提供了SMS通訊,網站通訊和內部通知等。 您還可以在各種通訊渠道中使用個人代碼,來個人化您的訊息內容。

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通訊類型

通訊類型是自動化營銷的基本概念,目的是根據目標聯絡人,通訊方式和預期目標來建構出具針對性的通訊內容。

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個人化

CRM能有效利用聯絡人的個人資料和行為數據,來為您建立更具針對性和個人化的營銷電郵和營銷流程。

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網站通訊

網站通訊可以用來發送即時性的訊息給正在瀏覽您網站的聯絡人,您可以利用它來發送新產品推介或即時折扣優惠,這將會引起可能正在您網站上考慮作出購買的聯絡人注意。

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內部通訊

內部通訊是用來發送電郵訊息給內部團隊人員,您可以利用內部通訊來通知內部團隊人員向潛在客戶進行真人跟進。

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SMS通訊

SMS通訊能直接將訊息發送到聯絡人的手機,適合用來發送即時和簡短的訊息內容。

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動態內容實例

條件內容可以讓您的通訊內容更加個人化,您可以在營銷電郵和營銷流程的電郵中使用。

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取消訂閱

聯絡人選擇要取消訂閱的原因有很多,可能是他們不再對您的產品感興趣,可能是他們已經購買了並且不想再繼續接收相關訊息,可能是他們不想收到太多電郵。 保持只發送聯絡人感興趣的通訊內容,將有助減少聯絡人選擇取消訂閱,列表和標籤可以幫助您實現發送具針對性的通訊內容這個目標。

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