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客戶管理系統 | LEFO Hub - Part 4
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目錄 - 客戶管理系統

跳到位置

達成目標(Goal)與跳到位置(Go To)都可以用來控制聯絡人在營銷流程中的位置,使用它們能把您的營銷流程變得更具彈性更加靈活。
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達成目標

營銷並不單單是要著重過程,更加要有清晰的目標。除最終目標外,您還可以定立更多階段性的目標,這樣能更容易地讓您知道營銷效果,並在有需要時作出調整。
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分組測試

營銷流程分拆測試可以幫助您在營銷流程中增加靈活性,通過實際測試來調整營銷活動內容,得出更為理想的營銷效果。
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建立準備

您可以利用營銷流程來跟進您的潛在客戶和現有客戶,與他們建立關係,提高轉換率,同時能大大地節省了您的工作時間。
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建立步驟

營銷流程不但可以用來發送營銷電郵,而且還可以為您定位潛在客戶。 現在,我們先嘗試從簡單開始,建立一個營銷流程用來自動回覆訂閱通訊列表的聯絡人。
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模組化

大型的營銷流程往往會令事情變得複雜,營銷流程中包含太多的條件操作和操作步驟,使營銷流程的邏輯變得難以理解。 所以我們建議將大型的營銷流程,分拆成較小型的營銷流程,把它們模組化,讓管理它們和使用它們時變得更容易。
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個人化

CRM能有效利用聯絡人的個人資料和行為數據,來為您建立更具針對性和個人化的營銷電郵和營銷流程。
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定位潛在客戶

通過追蹤和定位潛在客戶,讓您對聯絡人能有更深入的了解,幫助您向各聯絡人進行更具針對性和個人化的通訊互動。
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提高客戶轉換

在CRM中的營銷流程提供了很多不同功能的預設營銷流程,為您在建立營銷流程時提供了一個起點,您只需選出最接近您想要的營銷流程功能,再進行調整便可以立即使用。
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