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個人化 | LEFO Hub - Part 2
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通過自定欄位向聯絡人發送預約提醒

每當有聯絡人的預約日期即將來到時,自動營銷流程便會自動向他們發送預約提醒電郵。 自動營銷流程 1. 選擇日期觸發(Date based)並通過用來儲存預約日期的自定欄位作為啟動觸發器。2. 向流程中的聯絡人發送預約提醒電郵1(Send email)。3. 等待(Wait)2天後。4. 向流程中的聯絡人發送預約提醒電郵2(Send email)。

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通過自定欄位向聯絡人發送重複購買提醒

每當有聯絡人已經完成購買一定時間後,自動營銷流程便會自動向他們發送重複購買提醒電郵。 自動營銷流程 1. 選擇日期觸發(Date based)並通過用來儲存最近購買日期的自定欄位作為啟動觸發器。2. 向流程中的聯絡人發送重複購買提醒電郵(Send email)。

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電郵營銷

營銷電郵(Campaigns)是CRM的其中一個核心部份,當中6個營銷電郵類型包括標準(Standard),營銷流程(Automated),自動回覆(Auto Responder),分組測試(Split Testing),RSS觸發(RSS Triggered),日期觸發(Date Based)。

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啟動觸發器

CRM提供了多個啟動觸發器用來觸發啟動營銷流程,認識每個啟動觸發器的用法,將有助您能更全面地了解營銷流程的運作原理。

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設定啟動觸發器

營銷流程是一系列的自動操作步驟,助您管理企業外部和內部的業務流程。 啟動觸發器是用來設定聯絡人進入流程的所需條件,每個聯絡人都需要過三關才能進入營銷流程。

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建立準備

您可以利用營銷流程來跟進您的潛在客戶和現有客戶,與他們建立關係,提高轉換率,同時能大大地節省了您的工作時間。

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電郵營銷與自動營銷

我們經常能看到電郵營銷和自動化營銷這兩個術語,它們在數碼營銷的領域中經常被互換使用,就好像它們的意思是完全相同一樣,但是實際上它們滿足著不同的業務需求。 我們的CRM能幫助您開始電郵營銷,然後再進一步走向自動化營銷,您不用擔心隨著業務發展而出現需要升級系統的問題。

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營銷數據

CRM是一個非常彈性的自動化營銷平台,無論您的企業大小,任何行業類型都適合使用。 您可以定期檢視您的營銷效率,並按需要對您的營銷策略作出適當調整,令您企業可以得到最理想的營銷效率。

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通訊類型

通訊類型是自動化營銷的基本概念,目的是根據目標聯絡人,通訊方式和預期目標來建構出具針對性的通訊內容。

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預測內容

預測內容讓您可以在一個電郵中編寫多個不同版本的文字內容,再由我們的CRM根據每個聯絡人在過去營銷電郵中的點擊記錄,去自動判斷出應該顯示給聯絡人的版本內容。

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