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自動營銷 | LEFO Hub - Part 4
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SMS通訊

SMS通訊能直接將訊息發送到聯絡人的手機,適合用來發送即時和簡短的訊息內容。

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聯絡人

聯絡人管理功能是自動化營銷的成功核心,您所收集和儲存的聯絡人資料越多,就更深入了解聯絡人,再去作出針對性和個人化的通訊。

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達成目標

營銷並不單單是要著重過程,更加要有清晰的目標。除最終目標外,您還可以定立更多階段性的目標,這樣能更容易地讓您知道營銷效果,並在有需要時作出調整。

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提升工作效率

提升銷售團隊工作效率的預設營銷流程能有效提升銷售團隊的工作效率,提升聯絡人滿意度的預設營銷流程能助您與聯絡人建立更穩固的關係。

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動態內容

條件內容是最簡單直接的方法,去為您的聯絡人建立更具針對性和個人化的通訊內容。

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動態內容實例

條件內容可以讓您的通訊內容更加個人化,您可以在營銷電郵和營銷流程的電郵中使用。

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取消訂閱

聯絡人選擇要取消訂閱的原因有很多,可能是他們不再對您的產品感興趣,可能是他們已經購買了並且不想再繼續接收相關訊息,可能是他們不想收到太多電郵。 保持只發送聯絡人感興趣的通訊內容,將有助減少聯絡人選擇取消訂閱,列表和標籤可以幫助您實現發送具針對性的通訊內容這個目標。

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