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聯絡人 | LEFO Hub - Part 8
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Tag: 聯絡人

by LEFO Hub / 2020-10-17 / Comments are closed

電郵營銷

營銷電郵(Campaigns)是CRM的其中一個核心部份，當中6個營銷電郵類型包括標準(Standard)，營銷流程(Automated)，自動回覆(Auto Responder)，分組測試(Split Testing)，RSS觸發(RSS Triggered)，日期觸發(Date Based)。

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by LEFO Hub / 2020-10-17 / Comments are closed

啟動觸發器

CRM提供了多個啟動觸發器用來觸發啟動營銷流程，認識每個啟動觸發器的用法，將有助您能更全面地了解營銷流程的運作原理。

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by LEFO Hub / 2020-10-17 / Comments are closed

設定啟動觸發器

營銷流程是一系列的自動操作步驟，助您管理企業外部和內部的業務流程。 啟動觸發器是用來設定聯絡人進入流程的所需條件，每個聯絡人都需要過三關才能進入營銷流程。

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by LEFO Hub / 2020-10-17 / Comments are closed

建立準備

您可以利用營銷流程來跟進您的潛在客戶和現有客戶，與他們建立關係，提高轉換率，同時能大大地節省了您的工作時間。

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by LEFO Hub / 2020-10-17 / Comments are closed

已發送

使用已發送(Has been sent)細分條件，您可以定位已發送指定營銷電郵的聯絡人，亦適用於營銷流程內所發送的營銷電郵，但並不適用於在聯絡人頁面和交易管道中所發送的個人電郵。

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by LEFO Hub / 2020-10-17 / Comments are closed

電郵營銷與自動營銷

我們經常能看到電郵營銷和自動化營銷這兩個術語，它們在數碼營銷的領域中經常被互換使用，就好像它們的意思是完全相同一樣，但是實際上它們滿足著不同的業務需求。 我們的CRM能幫助您開始電郵營銷，然後再進一步走向自動化營銷，您不用擔心隨著業務發展而出現需要升級系統的問題。

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by LEFO Hub / 2020-10-17 / Comments are closed

營銷數據

CRM是一個非常彈性的自動化營銷平台，無論您的企業大小，任何行業類型都適合使用。 您可以定期檢視您的營銷效率，並按需要對您的營銷策略作出適當調整，令您企業可以得到最理想的營銷效率。

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by LEFO Hub / 2020-10-17 / Comments are closed

營銷報表

營銷數據與營銷效率有著重要的關連，只要您能掌握更完善的營銷數據，您便能提高您的營銷效率。

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by LEFO Hub / 2020-10-17 / Comments are closed

通訊類型

通訊類型是自動化營銷的基本概念，目的是根據目標聯絡人，通訊方式和預期目標來建構出具針對性的通訊內容。

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by LEFO Hub / 2020-10-17 / Comments are closed

評分規則

根據聯絡人的實際互動情況來調整評分，可以是增加評分或減少評分，借此來衡量聯絡人當下對您的熱忱情度，以此來制定不同的營銷旅程給不同階段的聯絡人。

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